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Research papers

Why ditching depth is dangerous

Qualitative research is one of the most effective ways of understanding the major issues facing society. However, in the race to generate instant insight and technological solutions, researchers are at risk of overlooking the fundamental strengths of...

Catalogue: Qualitative 2013: Brilliant Transformations
Authors: Michael Thompson, Michael McLean
Company: Opinion Leader
November 20, 2013
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Citation

Thompson and McLean (2013a, November 20). Why ditching depth is dangerous. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/why-ditching-depth-is-dangerous-8107


Research papers

Qualitative data, integrative frameworks, and the prospect of strategic impact

The qualitative data landscape has shifted considerably. The relevance of traditional forms of qualitative research seems to be in decline; e.g., a number of large and leading client companies are moving to reduce or eliminate focus groups. At the...

Catalogue: Qualitative 2013: Brilliant Transformations
Author: Jeffrey Hunter
November 20, 2013
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Citation

Hunter, J. (2013a, November 20). Qualitative data, integrative frameworks, and the prospect of strategic impact. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/qualitative-data-integrative-frameworks-and-the-prospect-of-strategic-impact-8099


Research papers

Humanising Big Data

The challenge of bringing together two seemingly contrasting worlds of Big Data and Qualitative Analysis is the focus of this presentation, which examines how the Big Data world of size, dynamic data, vastness trends, patterns and predictions can...

Catalogue: Qualitative 2013: Brilliant Transformations
Authors: Anupama Wagh-Koppar, Vartika Malviya Hali, Sandeep Arora
Companies: KANTAR TNS Malaysia, Datamatics Global Services Ltd
November 20, 2013
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Citation

Wagh-Koppar, Hali and Arora (2013a, November 20). Humanising Big Data. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/humanising-big-data-8095


Research papers

Lessons from Don Quixote

Three experienced international qualitative practitioners (two from Germany and one from the UK) across two research agencies draw inspiration from a classic Spanish novel to put forward a transformation agenda. A new and more collaborative model for...

Catalogue: Qualitative 2013: Brilliant Transformations
Authors: Andrew Vincent, Nina Müller, Dörte Töllner
Company: Point-Blank International GmbH
November 20, 2013
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Citation

Vincent, Müller and Töllner (2013a, November 20). Lessons from Don Quixote. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/lessons-from-don-quixote-8097


Research papers

The next big thing

Qualities are always looking to increase their range of eclectic sources of inspiration, and that's why we want to share our new tools and insights from the worlds of education, policing & the legal profession, TV interviewing and Experimental...

Catalogue: Qualitative 2013: Brilliant Transformations
Author: Andy Barker
November 20, 2013
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Citation

Barker, A. (2013a, November 20). The next big thing. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-next-big-thing-8102


Videos

Humanising Big Data

The challenge of bringing together two seemingly contrasting worlds of Big Data and Qualitative Analysis is the focus of this presentation, which examines how the Big Data world of size, dynamic data, vastness trends, patterns and predictions can...

Catalogue: Qualitative 2013: Brilliant Transformations
Authors: Anupama Wagh-Koppar, Vartika Hali, Sandeep Arora
Company: KANTAR TNS Malaysia
June 15, 2013
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Citation

Wagh-Koppar, Hali and Arora (2013a, June 15). Humanising Big Data. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/humanising-big-data


Videos

The next big thing

Quallies are always looking to increase their range of eclectic sources of inspiration, and that’s why we want to share our new tools and insights from the worlds of education, policing & the legal profession, TV interviewing and Experimental...

Catalogue: Qualitative 2013: Brilliant Transformations
Author: Andy Barker
June 15, 2013
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Citation

Barker, A. (2013a, June 15). The next big thing. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-next-big-thing


Videos

How many people said that?

Establishing what drives behaviour, motivates change, or what a future might look like, is not as simple as asking people the question. To address different kinds of questions qualitative market research generates different kinds of data, uses...

Catalogue: Qualitative 2013: Brilliant Transformations
Author: Jon Chandler
June 15, 2013
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Citation

Chandler, J. (2013a, June 15). How many people said that?. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/how-many-people-said-that-


Videos

Why ditching depth is dangerous

Qualitative research is one of the most effective ways of understanding the major issues facing society. However, in the race to generate instant insight and technological solutions, researchers are at risk of overlooking the fundamental strengths of...

Catalogue: Qualitative 2013: Brilliant Transformations
Authors: Michael Thompson, Michael McLean
Company: Opinion Leader
June 15, 2013
×

Citation

Thompson and McLean (2013a, June 15). Why ditching depth is dangerous. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/why-ditching-depth-is-dangerous